As Director of the National Travel and Tourism
Office at the U.S. Department of Commerce, Ms. Hill is the senior career
official with responsibility for travel and tourism for the United States Government
and a globally recognized expert in tourism policy and planning. Her office produces the national statistics on
travel and tourism and promotes policies that support the competitiveness of
the U.S. travel and tourism industry. Ms.
Hill led the development of the first National Travel and Tourism Strategy for
the United States across 12 federal agencies and with the private sector,
reflecting her skill in public-private engagement to advance shared
objectives. Ms. Hill also led negotiations
to open the market for packaged leisure travel from China to the United States,
and she advances U.S. policy in international travel and tourism fora. Additionally, Ms. Hill directed the first International
Tourism Promotion Program for the United States. Based on the platform “You’ve Seen the Films, Now Visit the Set”, the award-winning
campaign paved the way for the creation of Brand USA, the nation’s first
dedicated tourism marketing organization. She is past Chair of the OECD Tourism Committee,
a subject matter expert for the World Economic Forum, and sits on the Advisory
Committee of the World Tourism Forum Lucerne. Prior to her federal service, Ms. Hill was the
Film Commissioner at the South Carolina Department of Commerce and Director of
Business Development and Policy for the South Carolina Department of Parks,
Recreation, and Tourism.