Amjad is an experienced professional in the field of tourism. Currently holding the position of Destination Marketing Component Leader at USAID Building Economic Growth Through Sustainable Tourism (BEST) Project, Amjad is leading the implementation of multi-million dollar portfolio of strategic projects, initiatives and grants program aiming at increasing Jordan’s attractiveness as a safe, desirable and compelling destination of choice while augmenting Jordan’s pool of quality products, experiences and events to attract high-yield visitors. With over 20 years of tourism experience, Amjad holds multiple certifications and designations in the high-yield field of business tourism focusing on Meetings, Incentive, Conference and Events (MICE) and track record of successfully leading and activating digital-focused destination marketing strategies, introducing innovative tourism products and experiences, growing niche tourism markets and cementing partnerships with international and regional tourism players.