Amjad is an experienced professional in the field of
tourism. Currently holding the position of Destination Marketing Component
Leader at USAID Building Economic Growth Through Sustainable Tourism (BEST)
Project, Amjad is leading the implementation of multi-million dollar portfolio
of strategic projects, initiatives and grants program aiming at increasing
Jordan’s attractiveness as a safe, desirable and compelling destination of
choice while augmenting Jordan’s pool of quality products, experiences and
events to attract high-yield visitors. With over 20 years of tourism
experience, Amjad holds multiple certifications and designations in the
high-yield field of business tourism focusing on Meetings, Incentive,
Conference and Events (MICE) and track record of successfully leading and
activating digital-focused destination marketing strategies, introducing
innovative tourism products and experiences, growing niche tourism markets and
cementing partnerships with international and regional tourism players.